Fiat Film REMOTE CONTROL by Leo Burnett Milan

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REMOTE CONTROL

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Industry Cars
Media Film
Market Italy
Agency Leo Burnett Milan
Director Bosi E Sironi
Executive Creative Director Paolo Dematteis - Riccardo Robiglio
Creative Director Marco Gucciardi Antonella Comoglio
Art Director Giuseppe Pavone - Marco Ontano
Copywriter Domenico Culzoni - Federica Altafini
Producer Franca Quercia
Account Supervisor Riccardo Vavalà - Romana Ambrogini
Editor Enrico Salmasi
Production Indiana Production Company
Released December 2010

Credits & Description

Category: Cars
Advertiser: FIAT
Product/Service: PANDA
Agency: LEO BURNETT
Production Company: INDIANA PRODUCTION COMPANY, Milan, ITALY
Date of First Appearance: Mar 30 2010
Executive Creative Director: Paolo Dematteis - Riccardo Robiglio
Creative Director: Marco Gucciardi (Cd) Antonella Comoglio (Client Creative Director)
Copywriter: Domenico Culzoni - Federica Altafini
Art Director: Giuseppe Pavone - Marco Ontano
Agency Producer: Franca Quercia
Account Supervisor: Riccardo Vavalà - Romana Ambrogini
Producer: Franca Quercia
Director: Bosi E Sironi
Editor: Enrico Salmasi
Lighting: Renato Alfarano
Music: Bottega Del Suono Carodio C - Tornaro A.p
Editing Company: Movie/Arts

English Description
Panda Remote control
In this TVC, Mr Chiambretti invites the audience to make the Panda more “green” (i.e., ecologic) but how? By pushing the button on your remote that increases the brightness of the green color on your TV screen. Only like this, the Panda can be more “green”.