Fiat Film SMILE by Leo Burnett Milan

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Industry Cars
Media Film
Market Italy
Agency Leo Burnett Milan
Director Paolo Borgato, Tommaso Bertè
Executive Creative Director Paolo Dematteis - Riccardo Robiglio
Creative Director Alessandro Antonini, Marco Gucciardi Antonella Comoglio
Art Director Giuseppe Campisi
Copywriter Julie Carpinelli
Producer Giacomo Pozzetto Exec. Producer
Account Supervisor Riccardo Vavalà
Editor Wilma Conte
Released May 2013

Credits & Description

Category: Cars
Advertising campaign: SMILE
Director: Borgato
Director Of Photography: Cesare Danese
Producer: Giacomo Pozzetto Exec. Producer
Art Director: Giuseppe Campisi
Copywriter: Julie Carpinelli
Creative Director: Marco Gucciardi
Other Credits: Music: Opera Music
Creative Director: Alessandro Antonini
Chief Creative Officer: Riccardo Robiglio
Account Supervisor: Riccardo Vavalà
Agency Producer: Riccardo Biancorosso
Director: Bertè
Account Manager: Laura Petillo
Executive Creative Director: Paolo Dematteis : Riccardo Robiglio
Chief Creative Officer: Paolo Dematteis
Editor: Wilma Conte

Brief Explanation
The human body is a perfect machine. So it’s to humans we should look for inspiration when it comes to engineering.This film shows how Fiat create cars that resemble people, and enhance their daily lives. Inspired by the best machines ever. Humans.