"Photogenic" by Don for FiberTel

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Industry Culture, Leisure & Sport
Media Film
Market Argentina
Agency Don
Director Quinto Cruz
Executive Creative Director Roberto Leston - Martin Garrocho
Art Director Mariano Gamba, Diego Castillo - Celeste Dalairac
Copywriter Federico Diaz, Juan Rezzonico
Producer Rafael Gonzalez Del Cerro
Account Supervisor Pablo Ajuria
Editor Lautaro Colace
Released September 2010

Awards

FIAP 2011
Tv Corporate Image / Institutional Silver Sun

Credits & Description

Category: Commercial Public Services
Advertiser: FIBERTEL
Product/Service: INTERNET SERVICE
Agency: DON
Production Company: EL BAGRE FILMS, Buenos Aires, ARGENTINA
Date of First Appearance: May 17 2010
Chief Creative Officer: Papón Ricciarelli
Executive Creative Director: Roberto Lestón
Copywriter: Juan Rezzónico/Federico Díaz
Art Director: Celeste Dalairac/Mariano Gamba
Agency Producer: Mariano Ricciarelli/Verónica Grossman
Account Supervisor: Pablo Ajuria
Producer: Rafael González Del Cerro
Director: Quinto Cruz
Editor: Lautaro Colace
Sound Design/Arrangement: No Problem
Post Production: Cutu Benedict
Music: La Pirada
Account Manager: Melitón Detomasi

English Description
Most cybernauts are young people and use the Internet to communicate through social networks. As a result, Fibertel, the main internet service provider, decided to approach youngsters by means of an action that consisted of producing a professional profile picture so that they are more successful on the net. A TV commercial was made to communicate the action, which tells the story of a young man who does not look good in pictures and because of that is not on social networks. Thanks to Fibertel he is able to look good and appears on the Internet like everybody else.

The Film titled "Photogenic" was done by Don advertising agency for product: FiberTel (brand: FiberTel) in Argentina. It was released in Sep 2010.