FiberTel: PHOTOGENIC by Don for FiberTel

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FiberTel: PHOTOGENIC

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Industry Consumer & Public services, Internet Service Providers
Media Film
Market Argentina
Agency Don
Director Quinto Cruz
Executive Creative Director Roberto Leston - Martin Garrocho
Art Director Mariano Gamba, Diego Castillo - Celeste Dalairac
Copywriter Federico Diaz, Juan Rezzonico
Producer Rafael Gonzalez Del Cerro
Account Supervisor Pablo Ajuria
Editor Lautaro Colace
Production Cutu Benedict
Production EL BAGRE FILMS
Released June 2011

Awards

Cannes Lions 2011
Film Lions Commercial Public Services Silver

Credits & Description

Type of Entry: Product & Service
Category: Commercial Public Services
Title: PHOTOGENIC
Advertiser/Client: FIBERTEL
Product/Service: INTERNET SERVICE
Entrant Company: DON Buenos Aires, ARGENTINA
Advertising Agency: DON Buenos Aires, ARGENTINA
Chief Creative Officer: Papón Ricciarelli
Executive Creative Director: Roberto Lestón
Art Director: Celeste Dalairac/Mariano Gamba
Copywriter: Juan Rezzónico/Federico Díaz
Agency Producer: Don
Account Manager: Melitón Detomasi
Account Supervisor: Pablo Ajuria
Production Company: EL BAGRE FILMS Buenos Aires, ARGENTINA
Director: Quinto Cruz
Producer: Rafael González Del Cerro
Editor: Lautaro Colace
Sound Design/Arrangement: No Problem
Music: Artist/Title: La Pirada
Post Production: Cutu Benedict
Brief Explanation:
Most cybernauts are young people and use the Internet to communicate through social networks. As a result, Fibertel, the main internet service provider, decided to approach youngsters by means of an action that consisted of producing a professional profile picture so that they are more successful on the net. A TV commercial was made to communicate the action, which tells the story of a young man who does not look good in pictures and because of that is not on social networks. Thanks to Fibertel he is able to look good and appears on the Internet like everybody else.