FiberTel Film PS3 AND BEER by Don

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PS3 AND BEER

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Industry Сable/Satellite television
Media Film
Market Argentina
Agency Don
Director Julian Montesano, Green Lemon
Executive Creative Director Gonzalo Ricca
Creative Director Juan Rezzonico
Art Director Mariano Gamba, Adrian Contreiras
Copywriter Federico Diaz, Luciano Gallucci, Rodrigo Greco
Producer Ariel Epstein
Account Supervisor Micaela Fioti
Editor Patricio Pena
Service Agency Wolf
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Commercial Public Services Silver

Credits & Description

Type of entry: Product & Service
Category: Commercial Public Services
Advertiser: CABLEVISION
Product/Service: FIBERTEL
Agency: DON Buenos Aires, ARGENTINA

Chief Creative Officer: Papon Ricciarelli
Executive Creative Director: Gonzalo Ricca
Creative Director: Juan Rezzonico
Copywriter: Luciano Gallucci/Federico Diaz/Rodrigo Greco
Art Director: Mariano Gamba/Adrian Contreiras
Agency Producer: Carlos Pelu Cavaciocchi/Hernan Mouriño
Account Supervisor: Micaela Fioti
Advertiser's Supervisor: Alejandro Sobrino/Martín Pezza/Nestor Lasko/Romina Bonavita
Producer: Ariel Epstein
Director: Lemon/Julian Montesano
Editor: Patricio Pena
Post Production: Wolf
Music: Live Is Life
Account Manager: Carolina Bertrand
Planner: Veronica Mauri
Other Credits: Adrian D'amario/Johanna Trosman

Brief Explanation
Under the slogan "True friends are not only on the Internet", Fibertel shows us that there are those who are "friends" only online - the ones who are only present during the good times - but there are also true friends who are with us at all times, good or bad.