Fido Film Who Am I? #GoGetProud by Taxi Montreal

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Who Am I? #GoGetProud

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market Canada
Agency Taxi Montreal
Executive Creative Director Jordan Doucette
Creative Director George Giampuranis
Art Director Étienne Bessette
Copywriter Gary Watson, Thibaut Delelis
Production 1One
Director Anthony Ayotte
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Experiential/ Ambient
Brand: Fido
Agency: Taxi
Geo: Canada
Advertising Agency: Taxi, Montreal, Canada
Executive Creative Director: Jordan Doucette
Creative Director: George Giampuranis
Art Director: Etienne Bessette
Copywriters: Thibaut Delelis, Gary Watson
Director: Anthony Ayotte
Accounts: Emma Toth, Britt Garland
Strategy: Rafik Belmesk
Producers: Émilie Trudeau-Rabinowicz, Geneviève Boyer
Production Company: 1one Production
Published: June 2017
Description:
What happens when perceptions of sexual and gender identity are put to the test?
As a partner to Pride around Canada, Fido invited people to play a game and find out.