|Industry||Banking & Financial Services|
|Agency||Leo Burnett Chicago|
|Creative||Jim Genell, Jason Mckean, John Deignan|
|Editor||Lucas Spalding, Lucas Spaulding Of Spotwelders, Patricia De La Cuba|
|Kinsale Shark Advertising Festival 2012|
Credits & Description
Leo Burnett Chicago's new "Redundancy Incorporated, Inc." spot for Fifth Third Bank introduces consumers to the bank's DUO Card, which offers the financial flexibility of both credit and debit in one card. The spot humorously highlights the unnecessary redundancy of carrying two cards, and is part of Fifth Third's "The curious bank" campaign, which introduces the notion that challenging conventional wisdom leads to better banking ideas.