Financiere de l'echiquier: HEARTS by Marcel Paris for Financiere de l'echiquier

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Industry Banking
Media Film
Market France
Agency Marcel Paris
Director Xavier Mairesse
Executive Creative Director Frederic Temin, Sebastien Vacherot, Anne De Maupeou, Veronique Sels
Art Director Dimitri Guerassimov
Copywriter Eric Jannon
Producer Claude De Fayolle, Patrick Barbier
Account Supervisor Arthur Sadoun
Editor Sam Danesi
Released June 2011

Awards

Cannes Lions 2011
Film Lions Banking, Investment & Insurance Bronze

Credits & Description

Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: HEARTS
Advertiser/Client: FINANCIÈRE DE L'ÉCHIQUIER
Product/Service: ASSET MANAGEMENT
Entrant Company: MARCEL Paris, FRANCE
Advertising Agency: MARCEL Paris, FRANCE
Chief Creative Officer: Anne De Maupeou/Véronique Sels/Sébastien Vacherot
Executive Creative Director: Anne De Maupeou/Véronique Sels/Sébastien Vacherot
Creative Director: Eric Jannon/Dimitri Guerassimov
Art Director: Dimitri Guerassimov
Copywriter: Eric Jannon
Agency Producer: Timothe Rosenberg/Nathalie Levincent/Pierre Marcus/Wam
Account Manager: Emilie De Saint Martin
Account Supervisor: Arthur Sadoun (Chief Executive Officer)
Production Company: WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
Director: Xavier Mairesse
Producer: Claude De Fayolle/Patrick Barbier
Editor: Sam Danesi
Sound Design/Arrangement: Wam
Post Production: Wam/Reepost

Brief Explanation:
One after another we see several CEO in their offices. They unbutton their shirt to show the scar of a heart bypass.
Tag: If only your money worked as much as you do.
Agressor fund: +14% a year since 1991
Logo. Financière de L’Echiquier.

The Film titled Financiere de l'echiquier: HEARTS was done by Marcel Paris advertising agency for Financiere de l'echiquier in France. It was released in Jun 2011.