|Agency||Wieden + Kennedy London|
|Executive Creative Director||Kim Papworth, Tony Davidson, Iain Tait|
|Creative Director||Anders Stake|
|Creative||Tom Bender, Tom Corcoran|
|New York Festivals Awards 2018|
|FILM CRAFT||Sound Design||Third Prize Award|
Credits & Description
FINLANDIA vodka is launching a global 360º campaign, created by Wieden+Kennedy London, to promote its Flavours range. In this magical interpretation of the extraordinary natural phenomena, the sun’s light creates the ideal conditions for the natural ingredients that go into FINLANDIA vodka’s flavoured range. In the print work, the fruits are magically suspended flavour cues, while vibrant light and wildlife gives dramatic standout to the setting. As visible and disruptive at point of purchase as it is in broadcast channels, the global campaign will drive awareness of FINLANDIA vodka Flavours by educating consumers on mixed drinks including Fin & Tonic (FINLANDIA Grapefruit and tonic) and Kokos Pineapple (FINLANDIA Coconut and pineapple juice).