Fiorucci Film THE PROFITEERS by McCann Milan

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THE PROFITEERS

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Industry Dairy products & Eggs, Grocery and Other foods
Media Film
Market Italy
Agency McCann Milan
Executive Creative Director Alex Brunori
Creative Director Gaetano Del Pizzo
Art Director Gaetano Del Pizzo
Copywriter Francesca Pagliarini
Released April 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Savoury Foods Bronze

Credits & Description

Type of entry: Product & Service
Category: Savoury Foods
Advertiser: FIORUCCI FOOD
Product/Service: COLD CUTS
Agency: McCANN WORLDGROUP Milan, ITALY
Executive Creative Director: Alex Brunori
Creative Director: Gaetano Del Pizzo
Copywriter: Francesca Pagliarini
Art Director: Gaetano Del Pizzo
Agency Producer: Fabio Cimino
Account Supervisor: Roberta Cutuli
Producer: Francesco Pistorio - Alessandro Cavriani
Director: Nico Perez Veiga
Editor: Damaso Queirazza
Sound Design/Arrangement: Claudio Bresciani
Post Production: You-Are - Milano
Music: Riccardo Cimino
Account Manager: Moony Cusano - Arianna Tota
Planner: Gianluca Ruggiero - Federico Lodolini
Director Of Photography: Paco Femenia
Editing Company: Yuo Are
Other Credits: Post Production - Enrico Rivoire
Brief Explanation
The Fiorucci cold-cuts film is based on two things that are currently considered peculiarly Italian.
Italy is the country with the most extraordinary culinary heritage, of which Fiorucci is an accredited ambassador, but it is also one of the most corrupt countries in Europe. Over the last year, corruption-related scandals have occurred with alarming frequency. The Italians have had to swallow more corruption than mortadella and this was the germ of the film, which was deliberately aired on TV the same day as the latest political elections.