Firestone Anthem by @radical.media, Leo Burnett Chicago for Firestone

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Firestone Anthem

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Industry Tires
Media Film
Market United States
Agency @radical.media
Director Jeff Zwart
Associate Creative Director Sean Hannaway
Editor Stewart Reeves
Agency Leo Burnett Chicago
Released September 2012

Credits & Description

"Drive a Firestone" is the first overarching brand initiative uniting Firestone Tire and Firestone Complete Auto Care as one. The campaign is Leo Burnett Chicago's first work for Firestone since winning creative duties in April. “Drive a Firestone” positions the brand as a car company, noting that, unlike most tire dealers and service centers, Firestone elevates the performance of your automobile. The campaign launched with "Anthem," a TV spot narrated by country music star Trace Adkins. The spot highlights Firestone as a trusted partner that keeps vehicles running stronger for the long haul.
Client/Campaign: Firestone “Drive a Firestone”
Spot: “Anthem”
Agency: Leo Burnett Chicago
Chief Creative Officer: Susan Credle
EVP, Executive Creative Director: Charley Wickman
Creative Directors: Britt Nolan, Mikal Pittman
Associate Creative Director: Sean Hannaway
Executive Producer: Veronica Puc
Production Company: Radical Media
Director: Jeff Zwart
VFX/SPX: The Mill
Editorial: Rock Paper Scissors
Editor: Stewart Reeves
Music Company: Pull
Director of Photography: Jeff Zwart