Firestone: Horses by @radical.media, Leo Burnett Chicago, The Mill for Firestone

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Firestone: Horses

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Industry Tires
Media Film
Market United States
Agency @radical.media
Director Jeff Zwart
Associate Creative Director Sean Hannaway
Agency Leo Burnett Chicago
Agency The Mill
Editor Stewart Reeves
Released September 2012

Credits & Description

"Horses" features a pack of horses running alongside a group of "Firestone" vehicles. The spot, created by Leo Burnett Chicago, focuses on Firestone's ability of to make driving an older vehicle fun again. The spot closes with a group of cars creating the Firestone badge in the sand of the desert in Lucerne Valley.

Category: Automotive
Brand: Firestone
Client/Campaign: Firestone "Drive a Firestone"
Spot: "Horses"
Country: United States of America
Agency: Leo Burnett Chicago
Chief Creative Officer: Susan Credle
EVP, Executive Creative Director: Charley Wickman
Creative Directors: Britt Nolan, Mikal Pittman
Associate Creative Director: Sean Hannaway
Executive Producer: Veronica Puc
Production Company: Radical Media
Director: Jeff Zwart
VFX/SPX: The Mill
Editorial: Rock Paper Scissors
Editor: Stewart Reeves
Music Company: Pull
Director of Photography: Jeff Zwart