First Post: journalist by Contract Advertising India for First Post

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First Post: journalist

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Industry Portals
Media Film
Market India
Agency Contract Advertising India
Director Razneesh Ghai
Art Director Anita Rocca, Donald Taylor
Copywriter Ravi Deshpande, Sahar Sehgaal, Soumil Shetty
Producer Anju Vaswani
Production Asylum Films
Released September 2012

Credits & Description

Category: Online services
Brand: First Post
Agency: Contract Advertising, Mumbai
Country: India
The initial idea from Contract, Mumbai was to showcase the journalist's rigours as he toils through the day to get his story. The crux of the communication was to highlight that all this effort is futile if his work is showcased a day late in a newspaper. In today's age of technology and heavy dependency towards digital media, his efforts seem obsolete. This is where we struck upon the idea of shooting it in 'film noir' style. The dramatized, one source of lighting used in the films through 1940's and 50's had a special appeal to it. To do justice to the style (and pay our homage), we opted to shoot on film (35 mm) instead of digital.

Category: Online services
Client: First Post
Agency: Contract Advertising, Mumbai
Production: Asylum Films, Mumbai, India
Country: India
Director: Razneesh Ghai (Razy)
Chief Creative Officer: ravi deshpande
Creative Director: ravi deshpande
Copywriter: ravi deshpande
Copywriter: Sahar Sehgaal
Copywriter: Soumil Shetty
Art Director: Anita
Art Director: Donald
Producer: Anju Vaswani
DoP: Tasaduq Hussain
Associate Producer: Bhavna Singh
Music Director: Kartik Shah
First Assistant Director: Glycen Lewis
Second Assistant Director: Soumil Shetty
Voice-over artist: Jitin Abraham