FirstEnergy Film Utility Players. Power Game. by Marcus Thomas Cleveland

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Utility Players. Power Game.

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Industry Energy & Water Utilities
Media Film
Market United States
Agency Marcus Thomas Cleveland
Executive Creative Director Joanne Kim
Creative Director Jim Sollisch
Copywriter Jim Sollisch
Production Sparks Productions
Art Director Jim Gough
Editor Izzy Ehrlich
Released May 2014

Credits & Description

Marcus Thomas taps the gritty side of sport to shine a light on the team that puts it all on the line for FirstEnergy and its 6 million+ customers -- no matter how harsh the competition.
Advertised brand: FirstEnergy Corp., Ohio Edison and The Illuminating Company divisions
Advert title(s): Utility Players. Power Game.
Headline and copy text: VO: “In sports, every battle comes with a start time. But our battles don’t begin with a coin flip. And they don’t end when the whistle blows. Our opponents—wind, rain, time and chance—are always present. We wage a battle against darkness, against powerlessness. We’re fighting right now. A team of more than 9000. And if you don’t notice us, that means we’re winning.”
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Agency website:
Executive Creative Director: Joanne Kim
Creative Director: Jim Gough
Creative Director: Jim Sollisch
Art Director: Jim Gough
Copywriter: Jim Sollisch
Dir.: Jim Gough
Dir.: Jim Sollisch
Agency Producer: Jerrod McMillin
Additional credits:
Prod. Co.: Sparks Productions
D.P.: Samy Inayeh
Exec Producer: Andy Crosbie
Line Producer: David Macdonald
Editorial: Rooster Post Production
Exec Producer: Melissa Kahn
Editor: Izzy Ehrlich
Asst. Editor: Joey Whitelaw
Post: Fort York VFX
Exec Prod.: Amanda Lariviere
Flame Artist: Mike Bishop
Asst. Flame Artist: Lauren Rempel
Sound Design: Voodoo Highway Music & Post
Engineers: Brian Pickett, David Kelly
Color Correct: Alter Ego Post
Telecine Artist: Tricia Hagoriles
Published: May, 2014
Short rationale: Supporting FirstEnergy’s purchase of the naming rights to the Cleveland Brown’s football stadium, now FirstEnergy Stadium, Home of the Cleveland Browns, :30 spot, which will appear on Browns broadcasts and in-stadium, connects the challenge of maintaining power lines to that of sports.