|Industry||TV Channels/Radio Stations and Programmes|
|Super Bowl 2010|
Credits & Description
The Black Eyed Peas' will.i.am is the official baby-boom remixer of the Super Bowl. Having redone "Forever Young" for Pepsi last year, he adapts "My Generation" by the Who (this year's halftime artist). A 60-second collage of TV history — from Howdy Doody to SpongeBob, JFK to Katrina — suggests that the mobile-TV service will be the way to catch the events of the future. Some of the jarring images (including Jack Ruby, the Oklahoma City bombing and 9/11) suggest that being able to see it all hasn't always been a boon, and it's a pretty self-important ad for watching TV on your phone, but it's arresting visual history.