Focus Screen Protector Film Blurred Version by Ogilvy & Mather Bangkok

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Industry Mobile phones, devices & accessories
Media Film
Market Thailand
Agency Ogilvy & Mather Bangkok
Released December 2016

Awards

Ad Stars 2017
Branded Entertainment Videos - Silver

Credits & Description

Brand: Focus Screen Protector
Agency: Ogilvy & Mather
Synopsis:
To gain brand love for FOCUS Screen Protector amongtheir key target consumers- the younger generation who are the heaviestsmartphone users. FOCUS Screen Protector’s brand positioning is as a film applied to screens to preserve the eyes. The brand has attempted tocommunicate different aspects about eye preservation and care for thepast year but has not succeeded in gaining much attention fromconsumers. The brief is to create a CSR campaign to raise awarenessand help people with eyesight conditions. Cataracts are the mostcommon cause of vision loss for Thais. FOCUS decided to bring thisissue to the public’s attention, raise awareness and donations to helpcataract patients get surgery.