Фонд Елены Франчук Film PENCIL by Euro Rscg Kiev

PENCIL

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Industry Public awareness
Media Film
Market Ukraine
Agency Euro Rscg Kiev
Director Nikolay Kaptan
Art Director Davletyants Svetlana
Copywriter Krivisheya Sergiy
Account Supervisor Nadya Rydzak
Released April 2005

Credits & Description

Creative Director: Krivisheya Sergiy
Copywriter: Krivisheya Sergiy
Art Director: Davletyants Svetlana
Account Supervisor: Nadya Rydzak
Advertiser's Supervisor: Pavel Piminov
Production Company: ADRENALIN BROTHERS, Kiev, UKRAINE
Director: Nikolay Kaptan
Lighting Cameraman: Yuriy Borsuk

Synopsis
Condoms are not only a well-known contraceptive mean but also a good way to save yourself from HIV infection. The idea is that the pencils without a rubber (a street word for condom) get broken which symbolizes the people who succumb to the illness when they are having unprotected sex.