Fondation pour l'enfance: 3 GENERATIONS by Publicis Conseil Paris for Fondation pour l'enfance

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Fondation pour l'enfance: 3 GENERATIONS

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Industry Public awareness, Against violence
Media Film
Market France
Agency Publicis Conseil Paris
Director Les Uns
Art Director Jean-Marc Tramoni
Copywriter Marc Rosier
Producer Antoine Daubert
Account Supervisor Eleonore Mabille, Jean-Patrick Chiquiar
Released June 2011

Awards

Cannes Lions 2011
Film Lions Public Awareness Messages Bronze

Credits & Description

Type of Entry: Product & Service
Category: Public Awareness Messages
Title: 3 GENERATIONS
Advertiser/Client: FONDATION POUR L'ENFANCE
Product/Service: CHILD ABUSE AWARENESS
Entrant Company: PUBLICIS CONSEIL Paris, FRANCE
Advertising Agency: PUBLICIS CONSEIL Paris, FRANCE
Chief Creative Officer: Olivier Altmann
Art Director: Jean-Marc Tramoni
Copywriter: Marc Rosier
Agency Producer: Timothe Rosenberg/Pierre Marcus (Wam)
Advertiser's Supervisor: Arnauld Gruselle/Didier Chanal/Dr Gilles Lazimi/Dr Emmanuelle Piet
Account Manager: Jean-Patrick Chiquiar/Eleonore Mabille
Account Supervisor: Jean-Patrick Chiquiar/Eleonore Mabille
Production Company: STINK Paris, FRANCE
Director: Les Uns
Producer: Antoine Daubert (Wam)
Sound Design/Arrangement: Boris Jeanne (Wam)
Music: Artist/Title: Koka Media
Post Production: Wam
Brief Explanation:
A little girl is doing her homework having an afternoon snack. Suddenly, she hits her glass unintentionally and her fruit juice is thrown over the table. Her mother instantly gets upset and gives her a slap. She starts crying. Her grandmother who has seen all the scene from the kitchen looks petrified. She finally walks to her daughter (the little girl's mother), gives her a hug and tells her: "Sorry..."
The final claim says "Parents who beat were often beaten as children. Let's educate without violence."