Fondazione San Raffaele Del Monte Tabor Film THANKS TO YOU by Saatchi & Saatchi Milan

THANKS TO YOU

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Industry Charities, Foundations, Volunteers
Media Film
Market Italy
Agency Saatchi & Saatchi Milan
Executive Creative Director Agostino Toscana
Copywriter Antonio Gigliotti
Production Fred Films
Director Luca Lucini
Released September 2010

Credits & Description

Category: Internet Film
Advertiser: FONDAZIONE SAN RAFFAELE DEL MONTE TABOR
Product/Service: FOUNDRAING FOR MEDICAL RESEARCH
Agency: SAATCHI & SAATCHI
Production Company: FRED FILMS, Milan, ITALY
Date of First Appearance: Sep 27 2010
Executive Creative Director: Agostino Toscana
Creative Director: Agostino Toscana And Alessandro Orlandi
Copywriter: Antonio Gigliotti And Danilo Fragale
Art Director: Micaela Trani And Sara Moretti
Account Supervisor: Silvia De Lalla
Advertiser's Supervisor: Lisa Orombelli
Director: Luca Lucini
Account Manager: Laura Rosari
English Description
We “short circuit” usual publicity routes by creating a short film
for San Raffaele Foundation showing “There is no cure without research”.
"The Secret Diary" breaks usual advertising pattern in favour of a motion picture story, the only way to give voice to Fabio, a child suffering from thalassemia, and do justice to his personal story which is too intense to be forced into 30".
The result is an "unconventional" choice. The hospital itself becomes the principal site for disseminating the campaign because it offers an ideal structure for breaking down communication in all its aspects.