Fonds Gehandicaptensport Film Accessibility is everything by TBWA\Neboko Amsterdam

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Accessibility is everything

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Industry Charities, Foundations, Volunteers, Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market Netherlands
Agency TBWA\Neboko Amsterdam
Chief Creative Officer Darre Van Dijk
Creative Director Dennis Baars, Erik Falke
Copywriter Erik Falke
Producer Jan Jinek
Production Bonkers
Director Bram Schouw
Released June 2017


Cannes Lions 2017
Film TV / Cinema Film: Charities & Non-profit Bronze Lion

Credits & Description

Alternative Title: Zwemmer
Category: Public Interest, NGO
Media: Film
Title: The Swimmer
Brand: Fonds Gehandicaptensport
Agency: TBWA
Geo: Netherlands
Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Account Director: Marianne Rebel
Creative Director, Art: Dennis Baars
Creative Director, Copy: Erik Falke
Chief Creative Officer: Darre van Dijk
Agency Producer: Lieke Noordink
Director: Bram Schouw
Executive Producer: Saskia Kok
Producer: Jan Jinek
Line Producer: Annemie Decorte
Production Manager: Koen van der Knaap
Production Company: Bonkers
DP: Ruben Impens
Editor: Annelien van Wijnbergen / De Kapsalon
Re-edit: Marc Bechtold / De Kapsalon
Grading / Online: Laurens Orij / Crabsalad
Music: Merlijn Snitker
Music Research: Chris & Jef Music
Audio Post Production: Feike de Wit / Soundcircus
1st AC: Virgil Leclercq
2nd AC: Jan Giesen
Gaffer: Dirk V. Rampelbergh
1st AD: Boris Kuijpers
Location Manager: Simon Waterkeyn
Underwater Camera Operator: Wim Michiels / Cinediving
Underwater Gaffer: Joris Vandesande
Catering: Creative Cooking
Casting: Louise Dyson / Visable People
Published: June 2017
Entry Summary:
In The Netherlands there are 9.5 million active sports enthusiasts. 1.7 million of these athletes are people with disabilities who need additional support. Fonds Gehandicapte Sport (Foundation for Handicapped Sporters) is committed to this group by recruiting financial aid, in turn providing subsidies to sport associations to purchase customized materials or perform structural adjustments.Concerning disabled sports, the outside world always thinks of the sport performance itself. What we don’t realise is that extra effort is required from these athletes to even play their sport. The road to exercise is almost a sport; when they don’t receive the proper help or the right facilities. The effort is usually so great, that many disabled people quit.And that's a problem: not only because physical exercise is important, but also due to the social aspect. That applies, of course, to everyone, but especially for this group it is even more important.
We see how the swimmer dives in the water and how he moves with powerful strokes. This sport performance becomes even more impressive when we see that the athlete misses both legs. A text appears: ‘Think this is impressive?’ Followed by: ‘How about this?’The film goes back in time where we see the same man. This time in a wheelchair, while he tries to open the front door of a building. Throughout the rest of the film we see how he overcomes various hurdles in the swimming pool complex. The stairs, in the locker room, in the shower. It's a tough road before he eventually arrives at the starting block, ready for his actual sport. A text appears: ‘Let's make sports accessible to everyone.’We open the eyes of the naive viewer. By playing on what the viewer finds impressive, and by then highlighting the bigger, yet unknown achievement.