We love game day! by Colenso BBDO Auckland, Curious Film for Foodstuffs

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We love game day!

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Industry Supermarkets
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Director Darryl Ward
Executive Creative Director Craig Whitehead, Dave King, Steve Cochran
Producer Andy Mauger
Editor Nigel Mortimer, Luke Haigh
Agency Curious Film
Released September 2012

Credits & Description

Category: Food
Brand: Foodstuffs
Agency: Colenso BBDO and .99
Country: New Zealand
From their elite sponsorship of the Silver Ferns (New Zealand's national netball team) down to their support for hundreds of local sports teams all over the country, New World share New Zealandâs love of game day. That love is brought to life in the supermarketâs new âGame Dayâ TVC, building on the high energy, fresh approach to the New World brand introduced in their latest TV campaign. A creative partnership between .99 and Colenso BBDO, âGame Dayâ was shot by Darryl Ward for Curious Films.

New World Supermarkets

Category: Food
Client: Foodstuffs
Agency: Colenso BBDO and .99
Production: Curious Films
Country: New Zealand
Director: Darryl Ward
Executive Creative Director: Craig Whitehead
Executive Creative Director: Steve Cochran
Producer: ANDY MAUGER
Head of Copy: Mark Easterbrook
Senior Art Director: Dom Antelme
Sound Studio: Coopers of Franklin Road
Sound Design: Jon Cooper
Group Account Director: Jillian Stanton
Planner: Kathryn Thomas
Agency Producer: Vicki O'Leary
Agency Producer: Kay Airey
Editor: Nigel Mortimer (Online - Blockhead)
Editor: Luke Haigh (Offline - Curious Films)
Clients - Foodstuffs New Zealand Ltd

Steve Bayliss - Group General Manager Marketing
Jules Lloyd - Group Brand Director
Margaret O'Sullivan - Group Retail & Sponsorship Marketing Manager

Music track:

Bang - Bonde Do Rolê feat. Kool A.D.