|Industry||Apparel, Clothing & Footwear|
|Editor||James Rose @ Cut|
Credits & Description
To promote Foot Locker's launch of the new Converse Star Player OVR range of sneakers, SapientNitro, London engaged the talents of a group of young fixed gear riders. Who, inspired by the Converse Star Player OVR sneakers on their feet, rode around inside an office building at night. As they zoomed around the offices they flicked light switches on and off, creating a huge illuminated Star Chevron logo on the outside of the office building.We documented their activities with several 10 second teaser films. These appeared online and drove consumers to a longer 70 second film on the Foot Locker Facebook fan page.