Foot Locker: Office Fixie by SapientNitro London for Foot Locker

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Foot Locker: Office Fixie

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Industry Apparel, Clothing & Footwear
Media Film
Market United Kingdom
Agency SapientNitro London
Production Partizan
Director Henry Scholfield
Producer Paul Weston
Editor James Rose @ Cut
Released February 2011

Credits & Description

To promote Foot Locker's launch of the new Converse Star Player OVR range of sneakers, SapientNitro, London engaged the talents of a group of young fixed gear riders. Who, inspired by the Converse Star Player OVR sneakers on their feet, rode around inside an office building at night. As they zoomed around the offices they flicked light switches on and off, creating a huge illuminated Star Chevron logo on the outside of the office building.We documented their activities with several 10 second teaser films. These appeared online and drove consumers to a longer 70 second film on the Foot Locker Facebook fan page.
Category: Clothing & footwear
Client: Foot Locker
Agency: SapientNitro London
Production: Partizan Lab
Country: United Kingdom
Director: Henry Scholfield
Chief Creative Officer: Malcolm Poynton
Creative Director/ art director: Ben Callis
Creative Director/ writer: Justin Barnes
Producer: Paul Weston
Account Director: Tempe Hughes
Agency Producer: Fiona Renfrew
Editor: James Rose