|Industry||Sportswear, Athletic Footwear & Accessories|
|Agency||BBDO New York|
|Chief Creative Officer||David Lubars, Greg Hahn|
|Associate Creative Director||Mike Motch, Austin Mankey|
|Executive Creative Director||Chris Beresford-Hill, Dan Lucey|
Credits & Description
Foot Locker and Jordan Brand have launched new advertising featuring NBA star Russell Westbrook to help promote February at Foot Locker, a month filled with premium releases. Just like Russell brings the best of the best to the court, February brings the best of the best to Foot Locker with deals on the hottest gear all month long. “Stats” includes Westbrook, who is on pace to finish as only the second player ever to average a triple double over an entire season, pointing out that there is more to his game than just traditional stats like points, rebounds, and assists. He’s also crashing into cameramen, creating an unprecedented amount of parental neglect, and single-handedly keeping entire tech companies afloat.