Foot Locker Film TAPE ART by SapientNitro London

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TAPE ART

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Industry Shoes
Media Film
Market United Kingdom
Agency SapientNitro London
Director Luc Janin
Creative Director Ben Callis, Justin Barnes
Art Director Neil Richardson
Copywriter Olly Farrington
Production Annex Films
Producer Han Elias
Account Supervisor James Graham
Editor Tom Lindsay @ Trim
Released November 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: FOOT LOCKER
Product/Service: CONVERSE FOOTWEAR
Agency: SAPIENTNITRO
Production Company: ANNEX FILMS, London, UNITED KINGDOM
Date of First Appearance: Nov 11 2010
Chief Creative Officer: Malcolm Poynton
Creative Director: Justin Barnes/Ben Callis
Copywriter: Olly Farrington
Art Director: Neil Richardson
Agency Producer: Lindsay Moyes
Account Supervisor: James Graham
Producer: Han Elias
Director: Luc Janin
Editor: Tom Lindsay
Post Production: Time Based Arts
Account Manager: Tempe Hughes
Director Of Photography: Richard Stewart
Editing Company: Trim Editing

English Description
To promote the Foot Locker launch of the new Converse Padded Collar range, we engaged the talents of Europe's top young tape artists. Using the Converse Padded Collar sneakers on their feet, they climbed walls, tore tape and stood on ledges to decorate the streets of London with their original form of Tape Art Graffiti.