Foot Locker Film Week of Greatness featuring Kyrie Irving by BBDO New York

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Week of Greatness featuring Kyrie Irving

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Industry Apparel, Clothing & Footwear, Shoes
Media Film
Market United States
Agency BBDO New York
Director Jim Jenkins
Creative Director Chris Beresford-Hill, Dan Lucey
Art Director Jason Stefanik
Copywriter Alex Taylor
Producer Ralph Laucella
Account Supervisor Nick Robbins, Janelle Van Wonderen
Editor Chuck Willis At Cut, Mike Ramirez
Released November 2012


Cannes Lions 2013
Film Lions Product & Service; Retail Stores Bronze

Credits & Description

Media: TV
Geo: United States
Category: Clothing & Footwear
Category: Retail Stores
Advertiser: FOOT LOCKER
Product/Service: FOOT LOCKER
Chief Creative Officer: David Lubars
Creative Director: Chris Beresford-Hill/Dan Lucey (Senior Creative Directors)
Copywriter: Alex Taylor
Art Director: Jason Stefanik
Agency Producer: Anthony Curti (Executive Producer)/Melissa Chester (Music Producer)
Account Supervisor: Janelle Van Wonderen/Nick Robbins
Producer: Ralph Laucella (Executive Producer)
Director: Jim Jenkins
Editor: Chuck Willis/Mike Ramirez
Sound Design/Arrangement: Jun Mizumachi
Post Production: The Cutting Room (Sfx)/Light Of Day (Vfx)/Hornet (Gfx)
Music: Duotone Audio Group (Music House)
Director Of Photography: Jeff Cutter
Editing Company: The Cutting Room
Other Credits: Andrew Reznick (Production Designer)/Walter Bianco (Sound Mixer)
Brief Explanation
Last year's NBA rookie of the year, Kyrie Irving, takes off for what is quite possibly the longest slam-dunk ever. Along the way he has plenty of time to kill and even tries on a few outfits from Foot Locker.