Foot Locker: Yacht by BBDO New York for Foot Locker

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Foot Locker: Yacht

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Agency BBDO New York
Director Aaron Stoller
Creative Director Chris Beresford-Hill, Dan Lucey
Art Director Jason Stefanik
Copywriter Alex Taylor
Account Supervisor Brad Groves, Nick Robbins, Janelle Van Wonderen
Editor Chan Hatcher @ Numbersix
Released August 2012

Awards

One Show 2013
One Show Consumer Television / :30/:25 - Campaign Merit

Credits & Description

Advertiser: FOOT LOCKER
Agency: BBDO NEW YORK
Category: Retail Stores
Director: Aaron Stoller
Account Supervisor: Brad Groves
Post Production: Eight Vfx (Visual Effects Company)
Account Supervisor: Janelle Van Wonderen
Art Director: Jason Stefanik
Agency Producer: Lawrence Chen (Assistant Producer)
Agency Producer: Melissa Chester (Music Prod.)
Copywriter: Alex Taylor
Agency Producer: Anthony Curti (Executive Producer)
Editor: Chan Hatcher
Creative Director: Chris Beresford-Hill
Sound Design/Arrangement: Henryboy
Music: Henryboy (Music House)
Creative Director: Dan Lucey (Senior Creative Directors)
Chief Creative Officer: David Lubars
Editing Company: Number Six Edit
Director Of Photography: Peter Donahue
Account Supervisor: Nick Robbins

Brief Explanation
Miami Heat player Chris Bosh hangs out by the side of the pool wearing his new Foot Locker clothes. He runs into a few other NBA stars who have come up with some clever ways to wear their new Foot Locker outfits while inside the pool.