Footaction Film For A Fleece by Y&R New York

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For A Fleece

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Agency Y&R New York
Director Tobias Perse
Producer Veronica Reo, Jeff Carver, Heather Richardson
Editor Aaron Langley
Production F360
Released December 2012

Awards

London International Awards 2013
TV/Cinema/Online Film - Music & Sound Music Original - Song Silver Winners

Credits & Description

Media: TV
Category: Clothing & Footwear
Agency: Y&R
Brand: Footaction
Geo: Americas, United States
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Group Creative Directors: Andrew McKechnie, Marc Sobier
Art Directors: Jon Leachman, Matilda Kahl
Copywriters: Viktor Angwald, Lorelei Bandrovschi
Executive Director of Production: Letitia Jacobs
EP Music & Creative Content: Jessica Dierauer
Executive Producer Digital Content: Sosia Bert
Producer: Veronica Reo
Director: Tobias Perse
Production Company: F360
Executive Producers: Shelby Ross, Peter Friedman
Editorial: Cosmo Street Editorial
Editor: Aaron Langley
EP: Maura Woodward
Producer: Heather Richardson
Additional Post: Switch FX
Music: Black Iris
Creative Directors: Daron Hollowell, Justin Bailey
Creative Supervisor: Jonathan Fuller
Executive Producer: Jenny Hollowell
Producer: Jeff Carver
Composers: Cam DiNunzio, Justin Bailey
Brief Explanation
Footaction’s customers take their style seriously. They’re obsessed with their own appearance. So much so that they don’t even trust friends and family to get them the right gifts for Christmas. To them, the holiday season is just another excuse to get some new threads. This song, from R&B trio ‘2ME’, is dedicated to a man who knows how to treat himself to the best winter wear. It shows the young and stylish that there’s nothing hot about being cold. ‘For A Fleece’ is just another hit from the band’s debut album ‘Love Songs To Myself’ and might be the catchiest slow jam ever written about a fluffy polyester jacket.