|Industry||Apparel, Clothing & Footwear|
|Agency||AMV BBDO London|
|Art Director||Dalatando Almeida|
|Production||Smoke and Mirrors|
Credits & Description
Foot Locker Europe and adidas Originals launch a campaign to promote the new adidas Originals Brooklyn Nets range thatâs exclusively available at Foot Locker. To launch the new range, an urban basketball court in West London was transformed into a late night party venue. AMV BBDO invited hundreds of Foot Locker's Facebook fans down to the venue with the promise of a huge celebration and the chance to meet a very special celebrity guest. On the night troops of body-poppers, artists, basketball players, trampolinists, break-dancers, cheerleaders and DJs partied alongside hundreds of Footlocker's Facebook Fans.