Holiday by AMV BBDO London for Foot Locker

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Holiday

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Industry Apparel, Clothing & Footwear
Media Film
Market United Kingdom
Agency AMV BBDO London
Director Luc Janin
Art Director Dalatando Almeida
Copywriter Michael Hughes
Photographer Felix Lamar
Production Smoke and Mirrors
Released December 2013

Credits & Description

Foot Locker Europe and adidas Originals launch a campaign to promote the new adidas Originals Brooklyn Nets range thatâs exclusively available at Foot Locker. To launch the new range, an urban basketball court in West London was transformed into a late night party venue. AMV BBDO invited hundreds of Foot Locker's Facebook fans down to the venue with the promise of a huge celebration and the chance to meet a very special celebrity guest. On the night troops of body-poppers, artists, basketball players, trampolinists, break-dancers, cheerleaders and DJs partied alongside hundreds of Footlocker's Facebook Fans.
Media: TV
Category: Clothing & Footwear
Agency: BBDO
Brand: Adidas
Brand: Foot Locker
Geo: Europe, United Kingdom
Advertising Agency: AMV BBDO, UK
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Agency Planner: Alex Lewis
Agency Account Director: Benedict Pringle
TV Producer: Adam Walker
Digital Producer: Angela Meier
Media Agency: Carat
Media Planners: Victoria Gregory, Claire Thomas
Production Company: Pulse Films
Director: Luc Janin
Photographer: Felix Lamar
Production Co. Producer: Neil Andrews
Post-production Company: Smoke and Mirrors
Audio Post-production: Factory Studios
Digital Design Company: Athlon