EXPECTING by Devito/Verdi for For Eyes Optical

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EXPECTING

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Industry Opticians, Retail, Distribution & Rental companies
Media Film
Market United States
Agency Devito/Verdi
Director Brendan Gibbons
Creative Director Brad Emmett
Art Director Manny Santos
Copywriter John Devito
Production Station Film
Released July 2010

Credits & Description

Category: Retail Stores
Advertiser: FOR EYES OPTICAL COMPANY
Product/Service: EYEGLASSES STORE
Agency: DEVITO/VERDI
Production Company: STATION FILM, New York, USA
Date of First Appearance: Jul 22 2010
Chief Creative Officer: Sal Devito
Creative Director: Brad Emmett
Copywriter: John Devito
Art Director: Manny Santos
Agency Producer: Barbara Michelson
Director: Brendan Gibbons
Editing Company: Cosmo Street Editorial

English Description
A pregnant woman and her husband walk into a glasses shop and sit down. She struggles over her large belly to grab the glasses, but once she puts them on she looks over and sees that now her husband has the large pregnant belly and hers is back to being flat. They both then get up and walk away, the husband now struggling. The line is "Unless the glasses can perform miracles, don't pay more than you have to." The miracle here being that the husband is now the one who is pregnant.