LIBRARIAN by Devito/Verdi for For Eyes Optical

Adsarchive » Film » For Eyes Optical » LIBRARIAN

LIBRARIAN

Pin to Collection
Add a note
Industry Opticians, Retail, Distribution & Rental companies
Media Film
Market United States
Agency Devito/Verdi
Director Brendan Gibbons
Creative Director Brad Emmett
Art Director Manny Santos
Copywriter John Devito
Production Station Film
Released July 2010

Credits & Description

Category: Retail Stores
Advertiser: FOR EYES OPTICAL COMPANY
Product/Service: EYEGLASSES STORE
Agency: DEVITO/VERDI
Production Company: STATION FILM, New York, USA
Date of First Appearance: Jul 22 2010
Chief Creative Officer: Sal Devito
Creative Director: Brad Emmett
Copywriter: John Devito
Art Director: Manny Santos
Agency Producer: Barbara Michelson
Director: Brendan Gibbons
Editing Company: Cosmo Street Editorial

English Description
The spot shows an understated looking woman in a glasses shop. She tries on the glasses and suddenly has a more alluring figure in the mirror. She is shocked and takes the glasses off. We then see her put the glasses back on and walk away. The line is "Unless the glasses can perform miracles, don't pay more than you have to." The miracle here being the change in her figure.