Ford Film Built For Your Next Steps by GTB London

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Built For Your Next Steps

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Industry Cars
Media Film
Market United Kingdom
Agency GTB London
Director Josh and Xander
Released January 2018

Credits & Description

Brand: Ford
Agency: GTB
Production Company: Radical Media
Director: Josh Melnick and Xander Charity (Josh and Xander)
Production Service: LS Productions
Executive Producer: Sarah Drummond
Producer: Deva Smith
Published: January 2018
Our Next Step in Small SUVs. New Ford EcoSport
Ford take to Scotland to shoot cinematic new ad ‘Built For Your Next Steps’ to promote the EcoSport model. Created by GTB and produced by Radical Media and LS Productions, the 30” spot puts us in the shoes of the British public.
Directed by Josh & Xander, the cinematic advert pays tribute to the narrative device used in classic movie scenes as the shot focuses on a character’s foot as they step out of a vehicle to confront a challenge. In the advert the dramatic camera technique is adapted to introduce us to a cast of everyday British individuals. Identified only by their footwear, we see each anonymous character step gallantly out of their Ford EcoSport cars. As each character takes their next steps, the commercial shows a range of unique but sentimentally British journeys.
LS Productions worked with Radical Media to source the stunning backdrops for each character’s scenario. To visually articulate the unique, yet classically British storylines, LS Productions sourced a range of central, rural and coastal locations for the commercial from its wealth of Scottish locations. The film was shot entirely in Scotland over three-day tour of Glasgow’s urban landscapes and Argyll’s rural and coastal spots.