Ford Film INTUITIVE PERSONAL TRAINER by J. Walter Thompson Buenos Aires, Primo Buenos Aires



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Industry Cars, SUV & Four Wheel Drive
Media Film
Market Argentina
Agency J. Walter Thompson Buenos Aires
Director Martin Allais, Nico Cabuche
Executive Creative Director Pablo Alvarez Travieso, Gonzalo Vecino
Art Director Martin Giudicessi, Miguel Usandivaras
Copywriter Joaquín Espagnol, Juan Manuel Martín Fraga
Producer Caro Cordini
Account Supervisor Carolina Gay, Romina Rodríguez
Editor Pablo Colella
Agency Primo Buenos Aires
Released September 2010

Credits & Description

Category: Cars
Advertiser: FORD
Production Company: PRIMO, Buenos Aires, ARGENTINA
Date of First Appearance: Sep 5 2010
Chief Creative Officer: Gonzalo Vecino Y Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino Y Pablo Alvarez Travieso
Copywriter: Joaquin Espagnol
Art Director: Miguel Usandivaras
Agency Producer: Federico Videtta/Alexia Olmo
Account Supervisor: Romina Rodriguez
Producer: Caro Cordini
Director: Nico/Martín
Editor: Pablo Colella
Sound Design/Arrangement: La Casa Post Sound
Post Production: Gizmo
Animation: Gizmo
Cameraman: Oscar Ciocia
Music: Animal Music
Account Manager: Eduardo Parapugna
Planner: Gonzalo Fonseca
Director Of Photography: Leandro Filloi
Editing Company: Cinecolor
English Description
Because the EcoSport is an off-road vehicle, the brand values it always proposes are contact with nature and practice of outdoor sports. This year, to communicate the launch of the new limited edition, we had a serious problem: the EcoSport had nothing new to communicate. It was the same EcoSport of the previous year. Taking advantage of the relationship with the running world, we came up with the idea of adding a new feature to it: A personal trainer, adding a novelty to a product that had no novelty to offer.
Intuition is one of the spots of the three piece campaign. It presents with humor the new feature of the EcoSport: The personal Trainer. And it strengthens the relationship of the brand with the runners consumer niche, the target of the brand´s Limited Editions.