Ford Film Natsuko's First Real Hug by Global Team Blue USA

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Natsuko's First Real Hug

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Industry Cars
Media Film
Market United States
Agency Global Team Blue USA
Chief Creative Officer Tito Melega
Executive Creative Director Matt Soldan
Creative Director Ezequiel Soules, Martin Insua
Production Chelsea Pictures
Director Peyton Wilson
Released May 2018

Credits & Description

Media: Web Film
Category: Automotive
Client: Ford
Agency: GTB
Production: Chelsea Pictures
Director: Peyton Wilson
Chief Creative Officer: Tito Melega
Executive Creative Director: Matt Soldan
Creative Director: Martin Insua
Creative Director: ezequiel soules
Executive Producer: Lisa Mehling
Executive Producer: Michel Waxman
DoP: Tami Reiker
President: Lisa Mehling
Line Producer: Maeliosa Tiernan
Editorial: Work Editorial
Editor: Trish Fuller
Editorial Producer: Chris Delarenal
Director of Integrated Production: Sumer Friedrichs
Senior Brand Manager: David Rivers
Brand Content Manager: David Finnegan
SUV Marketing Manager: Ryan Gillenwater
Social Media Manager: Eric Gremier
Sound: Sound Lounge
Mix Artist: Justin Kooy
Producer: Becca Falbourn
Music: Tuesday Collective
Color Grade: FreeFolk
TK Artist: Paul Harrison
Executive Producer: Celia Williams
Published: May 2018
Natsuko keeps moving forward even though she's faced the hardship of leaving her parents after the major 2011 earthquake in Japan. Before she left, she never truly gave her parents a real hug. Her one wish was to give her parents a real hug to thank them for everything they sacrificed for her, and it finally happened. Make your first-ever happen in the Ford EcoSport.

The piece focuses on a young woman who, due to cultural and generational norms, has never properly hugged her parents. Following a devastating earthquake in her home country of Japan in 2011, she realized the necessity of expressing to her loved ones the impact they’ve had on her life. Seven years later, she flies her parents from Japan to Los Angeles for a memory-making tour of her new home in her Ford EcoSport. The trip culminates in a proclamation of her love and respect for her parents, and her regret for not properly hugging them before leaving after the 2011 disaster. Finally, she hugs them - an unforgettable and incredibly emotional moment now forever ingrained in a simple trip to the beach.