Ford Film Vicky’s Hot Air Balloon Ride by GTB Detroit

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Vicky’s Hot Air Balloon Ride

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Industry Cars
Media Film
Market United States
Agency GTB Detroit
Executive Creative Director Matt Soldan, Eric Mcclellan
Creative Director Ezequiel Soules, Martin Insua
Production Chelsea Pictures
Director Peyton Wilson
Released June 2018

Credits & Description

Production Company: Chelsea Pictures
Director: Peyton Wilson
President/Executive Producer: Lisa Mehling
Executive Producer: Michel Waxman
Line Producer: Maeliosa Tiernan
Director of Photography: Tami Reiker
Editorial: Work Editorial
Editor: Trish Fuller
Editorial Producer: Chris Delarenal
Advertising Agency: Global Team Blue
Global Chief Creative Officer: Tito Melega
US Exec Creative Director: Matt Soldan
Exec Creative Director: Eric McClellan
Director of Integrated Production: Sumer Friedrichs
Creative Director: Martin Insua
Creative Director: Ezequiel Soules
Client: Ford
Senior Brand Manager: David Rivers
Brand Content Manager: David Finnegan
SUV Marketing Manager: Ryan Gillenwater
Social Media Manager: Eric Gremier
Published: June 2018
“Vicky” marks the second spot in Ford's latest digital campaign that follows a young woman driving an EcoSport, discussing her painful past and why the dream of riding in a hot air balloon means so much to her.
“She spent half her childhood in hospitals and her social worker Joan was by her side giving meditation techniques to help her through the pain,” explain Sumer Friedrichs, Director of Integrated Production at Global Team Blue, on set along with Creative Directors Martin Insua and Ezequiel Soules. "Joan told Vicky to imagine herself floating in a balloon, the pain leaving her as she floated higher. That experience stayed with Vicky, and she has always dreamed of floating in a hot air balloon ever since."
The spot ends with Vicky arriving at her destination, pulling up to a hot air balloon waiting to take her up into the sky. She is surprised to spot Joan as she exits the EcoSport. Vicky’s face lights up as they hug, reunited to float in the sky together, her first-ever experience with Joan by her side...
The campaign is female-targeted, aimed at young women in their 20s to 30s, as well as empty nesters. "We always knew that we were going to have deeper stories on digital and we pushed a lot for that,” add Friedrichs, Insua and Soules on the motivation behind the campaign. “We knew if we found powerful, authentic stories that people would take notice.”