Ford Film BETTER MPG by Team Detroit

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BETTER MPG

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Industry Cars
Media Film
Market United States
Agency Team Detroit
Director Chris Malloy
Creative Director Dan Weber, Todd Ruthven
Art Director Steve Luker
Copywriter Mike Mccommon
Producer Tim Lynch
Account Supervisor Sharon Wacker
Editor Farm League – Tim Wheeler
Production Woodshed Films
Released January 2011

Credits & Description

Category: Cars
Advertiser: FORD MOTOR COMPANY
Product/Service: EXPLORER
Agency: TEAM DETROIT
Production Company: WOODSHED FILMS, Santa Monica, USA
Date of First Appearance: Jan 1 2011
Chief Creative Officer: Toby Barlow
Creative Director: Todd Ruthven/Dan Weber
Copywriter: Mike Mccommon
Art Director: Steve Luker
Agency Producer: Tieneke Pavesic
Account Supervisor: Sharon Wacker
Advertiser's Supervisor: Matt Vandyke
Producer: Tim Lynch (Executive Producer)
Director: Chris Malloy
Editor: Tim Wheeler
Post Production: Carolina Wallace (Producer)
Music: Jonsi "go Do"
Planner: Peggy Moylan
Director Of Photography: Danny Moder
Editing Company: Three Foot Giant
Other Credits: Mutt/Yard

English Description
Technologically speaking, the all-new 2011 Ford Explorer was built to be ready for anything.
We needed only to provide the call to action. We kept it simple and direct:

Go Do.

To celebrate the rich spirit of this open invitation, we put a large, eclectic group of outdoor adventurers,
friends and families into all-new Explorers and sent them out on memorable, emotional journeys across
the United States. And we documented the whole experience for a television campaign directed by one of
the planet’s most accomplished outdoor adventure filmmakers.