Ford Film BREAK UP by J. Walter Thompson Buenos Aires, Primo Buenos Aires

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market Argentina
Agency J. Walter Thompson Buenos Aires
Director Martin Allais, Nico Cabuche
Executive Creative Director Pablo Alvarez Travieso, Gonzalo Vecino
Art Director Martin Giudicessi, Miguel Usandivaras
Copywriter Joaquín Espagnol, Juan Manuel Martín Fraga
Producer Caro Cordini
Account Supervisor Carolina Gay, Romina Rodríguez
Editor Pablo Colella
Agency Primo Buenos Aires
Released September 2010

Credits & Description

Category: Cars
Advertiser: FORD
Product/Service: FORD FIESTA
Production Company: PRIMO, Buenos Aires, ARGENTINA
Date of First Appearance: Nov 14 2010
Chief Creative Officer: Gonzalo Vecino Y Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino Y Pablo Alvarez Travieso
Copywriter: Juan Manuel Martín Fraga
Art Director: Martín Giudicessi
Agency Producer: Federico Videtta/Alexia Olmo
Account Supervisor: Carolina Gay
Producer: Caro Cordini
Director: Nico/Martín
Editor: Pablo Colella
Sound Design/Arrangement: Notdeaf
Post Production: Pickle
Animation: Pickle
Cameraman: Oscar Ciocia/Pablo Turdera/Rubern Menendez
Music: “cherry Lips” De Archie Bronson Outfit
Account Manager: Eduardo Parapugna
Planner: Gonzalo Fonseca
Director Of Photography: Paco Femenia
Editing Company: Cinecolor
English Description
Break Up is one of the pieces that compose the launch campaign of the new Ford Fiesta, aimed at communicating the feature no other car of its range offers: 7 airbags. The piece communicates the novelty of the product with humor, a tone that had never been used to communicate safety.