Ford Film The Beauty of Change [60 sec] by GTB London

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The Beauty of Change [60 sec]

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Industry Cars
Media Film
Market United Kingdom
Agency GTB London
Executive Creative Director Adrian Birkinshaw, Paul Yull
Creative James Child, Ash Prentice
Production Outsider
Director Peter Thwaites
Released September 2018

Credits & Description

Media: TV
Category: Automotive
Client: Ford
Agency: GTB London
Production: Outsider
Country: United Kingdom
Director: Peter Thwaites
Executive Creative Director: Paul Yull
Executive Creative Director: Adrian Birkinshaw
Creative: James Child
Creative: Ash Prentice
Producer: Lindsay Moyes
Music Licensing: Eclectic
Music Publisher: Universal Music Group / Disney
Published: August 2018
Synopsis:
Ford teams up with GTB, Outsider, and Eclectic to launch a new campaign, ‘The Beauty of Change’, to promote the all-new Ford Focus. Directed by Peter Thwaites, the beautiful 60-second TVC begins with a mechanical butterfly emerging from a cocoon. As we follow its flight through forests and across green valleys, it is joined by numerous other mechanical butterflies headed towards London. People stop in their tracks to marvel as the colourful kaleidoscope passes by their office and iconic London landmarks. Finally congregating on a skyscraper rooftop, the creatures slowly come together in a magnificent display to form the new Ford Focus.