Ford Film QUALITY by Team Detroit

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QUALITY

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Industry Cars
Media Film
Market United States
Agency Team Detroit
Creative Director Bradley Hensen
Art Director Adam Hull
Copywriter Michael Nishanian
Account Supervisor Rick Ross
Production Park Pictures
Director Chris Wilcha
Producer Jackie Kelmen Bisbee, Dinah Rodrigquez, Mary Ann Marino . Pat Frazier .
Account Supervisor Tim Galvin
Editor Catherine Bull, Livio Sanchez
Released January 2011

Credits & Description

Category: Cars
Advertiser: FORD MOTOR COMPANY
Product/Service: FUSION
Agency: TEAM DETROIT
Production Company: PARK PICTURES, New York, USA
Date of First Appearance: Jan 1 2011
Chief Creative Officer: Toby Barlow
Creative Director: Bradley Hensen/Adam Hull
Copywriter: Michael Nishanian
Art Director: Adam Hull
Agency Producer: Bob Rashid
Account Supervisor: Rick Ross/Tim Galvin
Advertiser's Supervisor: Matt Vandyke
Producer: Dinah Rodrigquez/Pat Frazier/Jackie Kelmen Bisbee/Mary Ann Marino
Director: Chris Wilcha
Editor: Catherine Bull/Livio Sanchez
Sound Design/Arrangement: Rob Sayers (Sound Lounge)
Post Production: Smoke N Mirrors
Planner: Andrew Martin
Editing Company: Spotwelders

English Description
Ford Fusion has been making big news with its quality, fuel efficiency, projected resale value and more. Since these aren't always the most exciting attributes to discuss, we decided to deliver the news directly to real, competitive owners in a surprising and fun way. The News Anchor for One campaign encountered these people in unsuspecting places and captured their true reactions to the news in an individual and dynamic way that made thew news impossible to ignore.