Ford Film Go Faster by Imagination

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Go Faster

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Industry Cars
Media Film
Market United Kingdom
Agency Imagination
Executive Creative Director Oisin Tymon
Copywriter Oisin Tymon
Production Carnage
Released September 2017

Credits & Description

Imagination presents this spot for Ford
Media: Web Film
Category: Automotive
Client: Ford
Agency: Imagination
Country: United Kingdom
Director: Konrad Begg
Executive Creative Director: Oisin Tymon
Copywriter: Oisin Tymon
Producer: Neil Edson
Executive Producer: ben hampshire
Digital creative: James Keane
Business Director: Andrew Marriott
DoP: Jan Richter-Friis
Agency Producer: greg hobden
Edit: Post 89
Editor: Ryan Clarke
Post Production: Absolute Post
Grader: Matt Turner
CG Lead Artist: Matt Burn
CG Artist: Jesse Baber
CG Artist: Sean Elliott
VFX Supervisor: Phil Oldham
Post Producer: Kirsty Murray
2D Artists: Lora Nikolaeva, Otis Guinesswalker, Elliot Platt, Carl Godwin Alvarez
Sound Design: Joe Worters
Motion Graphics: Jonny Bursnell
Original Composition: Scott Nixon
Published: October 2017
Ford are taking the track day experience to a whole new level with a unique and original ‘immersive driving experience’, Go Faster.
This innovative concept sees the paying public learn stunt-driving skills while being filmed, with the footage cut into a pre-shot trailer for a fictional action-packed, Hollywood heist movie in which they would play the hero.
Experiential agency Imagination partnered with auto specialists Carnage to conceptualise, script and produce the film trailer through their Branded Entertainment team. Key to the concept was to adhere to the conventions of the movie ‘trailer’ but also give the film a sense of narrative closure (similar to a short film), so experience goers can take home a fully-contained, social-media shareable film.
The Creative Director for Carnage on the project Oisin Tymon said ‘from the moment James Keane (Digital Creative, Imagination) spoke to us about Go Faster, we fell in love with the concept; a track day meets Secret Cinema. Go Faster was a unique creative challenge, and the perfect project to launch the Carnage Branded Entertainment division. We’ve bought our tickets and can’t wait to have a go!’.
The Go Faster experience launches in the UK from October 2017.