Ford Film 100 Days of Dark by GTB London

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100 Days of Dark

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Industry Trucks, Vans & Pick-Up Trucks
Media Film
Market United Kingdom
Agency GTB London
Chief Creative Officer Julian Watt
Associate Creative Director Marcos Almirante
Executive Creative Director Lazaros Nikiforidis
Junior Art Director Louise Shaw
Junior Copywriter Alexander Smith
Production Rsa Films
Director Toby Dye
Released January 2018

Credits & Description

Media: TV
Category: Automotive
Client: Ford
Agency: GTB London
Production: RSA Films
Country: United Kingdom
Director: Toby Dye
Chief Creative Officer: Julian Watt
Executive Creative Director: Lazaros Nikiforidis
Producer: Aaron Clark
Producer: Max Dinunno
Producer: Emma Cairns
Assoc Creative Director: Marcos Almirante
DoP: Jasper Spanning
Strategy: Katherine Cummings, Petar Panayotov
Junior Copywriter: Alexander Smith
Junior Art Director: Louise Shaw
Group Business Director: Sarah Rosser
Business Director : Ina Foelster
Account Manager: (Senior): Alexander Palmer
Sound Design: Toby Griffin @ Gramercy Park Studios
Music : James O’Connell @ Rebel
Editor: Julian Eguiguren
VFX Supervisor: Stephen Miller
Producer: Annika Gustavsson
Post Production House: Gramercy Park Studios
Colourist: Ben Rogers
Retoucher: Peter Holmes
Photographer: Toby Dye
Production Service Company: Jason Roberts Productions
Published: January 2018
Ford of Europe premieres a truly dark campaign. Enlisting the real people of Svalbard, the films show just how dark and tough life can be in the Arctic Circle during the Polar Night. Created by GTB London, the campaign features Ford’s new equally dark and tough Ranger Black Edition. Shot by multi-award winning director Toby Dye and produced by Ridley Scott's RSA Films, the main film of the campaign revolves around three drivers who live in the northernmost town in the world, Longyearbyen. For over 110 days straight they live and work in -20º and complete darkness. Clearly, not a place for everyone. But a perfect place for one car: the Ranger Black Edition. Just like the people of Longyearbyen, the Ford Ranger can handle these conditions, as we see it drive across giant icy and mountainous landscapes with ease. The film pays off with a challenging question 'Can you handle the dark?'.