Ford Film WIFE by J. Walter Thompson Mumbai

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WIFE

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Industry Cars, Traffic safety, Against alcohol
Media Film
Market India
Agency J. Walter Thompson Mumbai
Director Shoojit Sarcar
Executive Creative Director Priti Kapur
Art Director Anupama Ramaswamy
Copywriter Simran Sahni
Producer Ronnie Lahiri
Editor Rodney Dowd, Shekhar Prajapati
Production Rising Sun Films
Released March 2011

Credits & Description

Category: Public Health & Safety
Advertiser: FORD
Product/Service: ANTI-DRINK-DRIVING
Agency: JWT
Production Company: RISING SUN FILMS, Mumbai, INDIA
Date of First Appearance: Mar 13 2011
Chief Creative Officer: Adrian Miller
Executive Creative Director: Priti Kapur
Creative Director: Simran Sahni/Anupama Ramaswamy
Copywriter: Simran Sahni
Art Director: Anupama Ramaswamy
Agency Producer: Dawa Lama
Producer: Ronnie Lahiri
Director: Shoojit Sarcar
Editor: Shekhar Prajapati/Rodney
Sound Design/Arrangement: Abhishek Arora
Cameraman: Bijitesh
Lighting: Bijitesh
Account Manager: Hari Krishnan
Director Of Photography: Bijitesh

English Description
In India, the typical Indian male is expected to put family before self all his life. This spot in a very satirical way attempts to tell the guy that if you are planning to drink and drive and die, at least plan out your wife's future, so that she is taken care off, after you die. The wife of course is not aware of the plan in the husbands head, ie to palm off his responsibility to an unsuspecting friend / colleague!