Fort Film BOOKS by DPZ Sao Paulo

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Industry Insecticides
Media Film
Market Brazil
Agency DPZ Sao Paulo
Director Marcelo Laruccia
Executive Creative Director Diego Zaragoza, Fernando Rodrigues
Creative Director Rafael Urenha, Marcello Barcelos
Art Director Roberta Moraes, Daniel Poletto, Caio Machado
Copywriter José Borba Maranhão Neto
Account Supervisor Rodrigo Picolo
Production Laruccia
Released April 2011

Credits & Description

Category: Household: Other
Advertiser: BOMBRIL
Product/Service: FORT INSECT REPELLENT
Agency: DPZ
Production Company: LARUCCIA, Sao Paulo, BRAZIL
Date of First Appearance: Apr 21 2011
Chief Creative Officer: Francesc Petit
Executive Creative Director: Fernando Rodrigues/Diego Zaragoza
Creative Director: Rafael Urenha/Marcello Barcelos
Copywriter: José Borba Maranhão Neto
Art Director: Caio Machado/Daniel Poletto
Account Supervisor: Rodrigo Picolo
Director: Marcelo Laruccia
Sound Design/Arrangement: Laruccia
Post Production: Laruccia
Animation: Laruccia
Account Manager: Maria Pestana
Other Credits: Rtv : Paulo Moraes/Mariana Mendes

English Description
A fly flies around the different rooms of a house and lands in a library. A hand appears holding a can of Fort aerosol and sprays. The fly falls. Then, books with insects in their names also fall off the shelves.