SHEEP IMPACT by Clemenger BBDO Melbourne, Curious Film for Foster‘s

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SHEEP IMPACT

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Industry Beers and Ciders
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Director Brendan Gibbons
Art Director Luke Thompson
Copywriter Seymour Pope
Account Supervisor Nick Cohen
Editor Nick Lofting @ Union Editorial, Luke Haigh
Agency Curious Film
Producer Tara Riddell
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: FOSTERS GROUP
Product/Service: ALCOHOLIC BEVERAGES
Agency: CLEMENGER BBDO MELBOURNE
Production Company: CURIOUS FILM, Sydney, AUSTRALIA
Date of First Appearance: Apr 14 2011
Chief Creative Officer: James Mcgrath
Executive Creative Director: Ant Keogh
Creative Director: Ant Keogh
Copywriter: Seymour Pope
Art Director: Luke Thompson
Agency Producer: Sevda Cemo
Account Supervisor: Nick Cohen
Producer: Tara Riddell
Director: Brendan Gibbons
Editor: Luke Haigh/Nick Lofting
Sound Design/Arrangement: Paul Le Couteur
Post Production: Hub Plus Melbourne
Account Manager: Brendan Taylor
Planner: Michael Derepas/Sam Mackisack
Cinematographer: Darko Suvak
Director Of Photography: Darko Suvak
Editing Company: Hub Plus Melbourne
Other Credits: Designer/Typography: Simon Redwood/Flame Artist: Nathan Mallon/

English Description
‘Imagine your best drinking story as a movie. Starring Steven Seagal as you.’

Storytelling has always been a part of drinking. The stories people tell over a few beers tend to get better the more they tell them. And if the storyteller happens to feature in the story, then their role inevitably becomes more heroic every time it’s retold.

We asked Carlton dry drinkers for their best beer stories, their most funny or interesting life experiences. And then we turned it into a movie starring Steven Seagal as the author.

Segal was an obvious choice, because this nineties action hero had achieved cult status amongst our younger drinkers (18 – 24) and was still a legitimate star for our older drinkers (25-35). We also knew that the idea of an aging bloated American action star playing a typical Aussie had comedic potential.

Seagal fronted two TV and two radio ads that invited people to enter their stories. He starred in the resulting movie, playing then 26-year-old Paul Weiland in the internet movie: Sheep Impact. A trailer for this movie ran on TV, directing people to the Carlton Dry website and Facebook page where they could comment and share it.