FosterParentsRock.org Film Shelter from the Storm by Serve Marketing

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Shelter from the Storm

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Industry Public awareness
Media Film
Market United States
Agency Serve Marketing
Director Rob Fischer
Art Director Scott Krahn
Copywriter Gary Mueller
Producer Terri Burmester
Photographer Nick Collura
Editor Dave Kuhnen
Released May 2013

Credits & Description

What happens to a child who doesn't have a safe place to come home to? You can give a child shelter from the storm. http://www.fosterparentsrock.org
Serve Marketing has once again partnered with the Coalition of Children, Youth and Families to bring attention to the need of foster care families in Wisconsin. We worked with foster parents, foster children, college students and the surrounding communities to create the "Shelter From the Storm" campaign. A follow-up to last year's Silver Anvil nominated "Turn A Life Around" handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.
Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available. Through traditional and social media outreach, we were able to garner the attention of communities to join our events and support the cause. At these events, potential foster care parents were able to interact with other foster families to learn more about this unique parenting challenge and erase the negative stigmas that surround foster care.
Print Credits
Art Director: Scott Krahn
Creative Director: Gary Mueller
Copywriter: Gary Mueller
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Terri Burmester
PSA Credits
Director: Rob Fischer
Exec Producer: Sue Karpfinger
Editor: Dave Kuhnen
Audio: Peter Batchhelder, Independent Studios