Foudacio Internacional Josep Carreras Film BEACH by Bassat Ogilvy & Mather Barcelona

BEACH

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Industry Charities, Foundations, Volunteers
Media Film
Market Spain
Agency Bassat Ogilvy & Mather Barcelona
Director Roger Fonts
Creative Director Camil Roca, Oscar Pla
Art Director Fabiano Oliveira
Copywriter Manu Cárdenas
Account Supervisor Lourdes Llorens
Production Rcr Films
Released January 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: JOSEP CARRERAS FOUNDATION
Product/Service: LEUKEMIA FOUNDATION APPEAL
Agency: BASSAT OGILVY
Production Company: RCR FILMS, Barcelona, SPAIN
Date of First Appearance: Jan 25 2011
Creative Director: Camil Roca/Oscar Pla
Copywriter: Manu Cárdenas
Art Director: Fabiano Oliveira
Agency Producer: Christy Alcaraz
Account Supervisor: Lourdes Llorens
Director: Roger Fonts
Account Manager: Olaia Casal/Tania Schmitt

English Description
Concept/Call to action: "Help children be where they are supposed to be." Join the fight against leukemia.
We developed a campaign focused on social awareness. In a simple way, we show a moment of a child's life in which the child herself is missing. Therefore, the message to everyone who watches the campaign is clear: one's role is fundamental to change that and help children be where they are supposed to be, enjoying their lives away from a hospital.