OLD WOMAN by Ireland/Davenport for Fox

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OLD WOMAN

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market South Africa
Agency Ireland/Davenport
Director Jason Fialkov
Executive Creative Director John Davenport, Philip Ireland
Art Director Natalie Urban
Copywriter James Winder
Producer Leanne Sanders
Editor Zama Jolobe
Production Egg Films
Released October 2010

Credits & Description

Category: Publications & Media
Advertiser: FOX INTERNATIONAL CHANNELS & TOP TV
Product/Service: THE WALKING DEAD TELEVISION SERIES
Agency: IRELAND DAVENPORT
Production Company: EGG FILMS, Cape Town, SOUTH AFRICA
Date of First Appearance: Oct 25 2010
Executive Creative Director: John Davenport/Philip Ireland
Copywriter: James Winder
Art Director: Natalie Urban
Agency Producer: Liesl Lategan
Producer: Leanne Sanders
Director: Jason Fialkov
Editor: Zama Jolobe
Sound Design/Arrangement: Louis Enslin
Animation: David Theron
Editing Company: Aces Up

English Description
We chose to approach ‘The Walking Dead’ not as a series about zombies, but as a series about people. This allowed us to develop a sense of immediacy with the audience that added intrigue and allowed the audience to develop unique empathy with the characters.

This gritty, documentary-style television campaign explored the human tragedy of losing a loved one. Then, through a chilling twist, we showed how the most difficult circumstances can make us reassess our humanity. In this way, we were able to bring to life the psychological aspect of a zombie apocalypse and explore the notion, ‘Who really are the walking dead?’