Foxford Online School Film Boy by Friends Moscow

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Industry Education
Media Film
Market Russia
Agency Friends Moscow
Art Director Ira Smolikova
Senior Copywriter Tanya Ponomareva
Production Kinopravda
Producer Ilya Stewart
Released September 2016

Awards

ADCR Awards 2017
Film & Radio Tv / Cinema Commercials Bronze

Credits & Description

Agency: Friends Moscow
Original Title: Решаем Проблемы Родителей "Мальчик"
Original Client Name: Фоксфорд — онлайн-школа для учеников 3−11 классов
Creative Director Agency: Denis Eliseev (Friends Moscow)
Head Of Strategy: Dmitry Saveliev
New Business And Client Service Director: Julia Pushina
Art Director: Ira Smolikova
Senior Copywriter: Tanya Ponomareva
Account Director: Ksenia Ferapontova
Account Director: Dana Gabbas
Account Director: Anna Giers
Head Of Production: Maxim Korostelev
Producer: Katya Kovaleva
Cpo: Client Online Learning Center “Foxford”: Maxim Dreva
Cmo: Lebedev Evgeny
Partnerships Manager: Sakaeva Alina
Production Company: Hype Production (Video Production): Kinopravda
Executive Producer: Ilya Stewart
Dop: Ivan Lebedev
Senior Producer: Olga Mitina
Producers Assistant: Lida Smirnova
Synopsis:
Project name SOLVING THE PROBLEMS OF PARENTS Product description Online Learning Center “Foxford”, a major Russian online education platform offering online courses for secondary school students, under the “Netology Group” brand. “Foxford” provides online lessons to help students improve academic performance and the quality of knowledge on selected subjects, prepare to GIA and EGE. Brief To introduce the Online Learning Center “Foxford” to parents and help school students to succeed by working with teachers to make sure that they are ready for GIA and EGE.Short explanation of the creative ideaPass exams successfully is a stress not only for children but also for parents. Where can I find the best teacher? How to get a child involved with science? Parents always have a lot of questions and the Online Learning Center “Foxford” has all the answers. The commercial is made in the form of the task, where every new scene complicates the equation that the parent tries to solve. The game format conveys the style of the brand and metaphorically plays around the problems.