Foxtel Film Cricket Like Never Before [30 sec] by DDB Sydney

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Cricket Like Never Before [30 sec]

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Industry Telecommunications Services
Media Film
Market Australia
Agency DDB Sydney
Chief Creative Officer Ben Welsh
Copywriter Chris Ott
Production Finch
Director The Bobbsey Twins
Released October 2018

Credits & Description

Media: TV
Category: Entertainment & leisure
Client: Fox Sports
Agency: DDB Sydney
Production: FINCH
Country: Australia
Director: The Bobbsey Twins
Chief Creative Officer: Ben Welsh
Copywriter: Chris Ott
Producer: Karen Bryson
Producer: Cath Anderson
Senior Producer: wendy gillies
Creative Partner: David Jackson
Planning Director: Joseph Smeaton
Head of Integrated Content: Sevda Cemo
Managing Partner: Penny Dixon
Senior Business Director: Matt Romeo
Editor: Simon Price at Arc Edit
Post Production: Fin Design
Sound Design: Simon Lister at Nylon
Composer: Lydia Davies at Nylon
Published: October 2018
Fox Cricket has launched a new campaign via DDB Sydney positioning Foxtel's coverage as 'cricket like never before'. The concept taps into the popular vernacular of 'it's just not cricket', a passionate exclamation that something isn't right if it's not being done properly. The TVC explores the evolutionary moments of cricket throughout the history of the game. Cricket is and always has been a family game, a passion that has been passed down through the generations. As it has been embraced by each new generation, they have also brought new ideas to game. Because of this, cricket has undergone some significant revolution over the years. And despite initial misgivings, these changes have only made the game better and helped in to thrive. This summer, families across Australia are getting ready for another cricketing revolution on Foxtel. One that will continue to make the game we all love even better.