Frank's Film BAKE SALE by Euro Rscg New York

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BAKE SALE

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Industry Sauces
Media Film
Market United States
Agency Euro Rscg New York
Director Steven Diller
Creative Director Simon Nickson, Drummond Berman
Copywriter Mark Emerson
Producer Ahnee Boyce
Account Supervisor Jan Lemke Advertiser Supervisor:
Editor Jeff Ferruzzo Outside Editorial
Production Station Film
Released January 2011

Credits & Description

Category: Savoury Foods
Advertiser: RECKITT BENCKISER
Product/Service: FRANK'S REDHOT SAUCE
Agency: EURO RSCG NEW YORK
Production Company: STATION FILM, New York, USA
Date of First Appearance: Jan 31 2011
Chief Creative Officer: Al Kelly
Creative Director: Simon Nickson/Drummond Berman
Copywriter: Mark Emerson
Agency Producer: Jeremy Fox
Account Supervisor: Jan Lemke
Advertiser's Supervisor: Bethany Monot
Producer: Ahnee Boyce
Director: Steven Diller
Editor: Jeff Ferruzzo
Post Production: Outside Editorial
Cameraman: Igor Jadue-Lilo

English Description
Our target exposed their incredible passion for hot sauce; they're essentially addicts who put Frank's RedHot on a wildly diverse selection of foods: "You can put Frank's on just about everything...eggs...popcorn..steak...pizza...soup." It is with this notion that Frank's redefined the hot sauce experience as less about pain thresholds and more about enjoying foods to the fullest. Where rational product comparison and cutthroat sales promotion previously failed, "I Put That Sh*t On Everything" and Ethel (the sweet, innocent old lady who seems to deliver the line in the least appropriate circumstances imaginable and gains viewers' trust) succeeded, and then some.