OMBRE by DLV BBDO Milan for Freddy

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OMBRE

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Industry Apparel, Clothing & Footwear, Sportswear, Athletic Footwear & Accessories
Media Film
Market Italy
Agency DLV BBDO Milan
Director Marco Gentile
Production Diaviva
Creative Director Federico Pepe, Stefania Siani
Editor Manuel Gerosa
Released June 2010

Credits & Description

Category: Internet Film
Advertiser: FREDDY
Product/Service: ABBIGLIAMENTO SPORTIVO SUMMER COLLECTION
Agency: DLVBBDO
Production Company: DIAVIVA, Reggio Emilia, ITALY
Date of First Appearance: Jun 6 2010
Creative Director: Federico Pepe/Stefania Siani
Director: Marco Gentile
Editor: Manuel Gerosa
Director Of Photography: Mauro Chiarello Luca Esposito
English Description
I’VE NEVER SEEN SUCH A SLOUNGE SHADOW.
Our gypsy glam journey continues to the heart of Slounge. A hybrid, composite, new term, but one that already has its own clearly defined history and identity. “Slounge” isn’t just the combination of sport and loungewear, but a lifestyle built on infinite dichotomies or complementary opposites.
In this new stage we touch the essence of Freddy and the “Art of Movement”. Movement as performance, kinetic poetry and body melody. It is a new chapter written by Freddy guys and girls in body language, in an amalgam of movement, slounge wear and shadow that expresses the full physicality of our protagonists and their search for total creative freedom. Shadow as an evocative mirror to play with, visually intensifying the beauty and freedom of our slounge movements.
The S/S 2011 collection is set in a villa outside time. A fascinating place to stake claim to, explore and contaminate. A workshop to try out both the movements we have the power to perform, but also the impossible moves that only our shadows can. A stopover before setting out again in a new direction as we continue along the slounge way, plotting our route as we go.